Ben and Jerry's
· How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?
· Has B&J's social mission been an advantage or a constraint to the company thus far?
· Why did Unilever acquire Ben and Jerry's? How did it fit into their portfolio?
· What challenges confront Yves Couette?
· How should Couette address international expansion? How can/should B&J's culture be exported?
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This question was answered on: Dec 08, 2020
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