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(Solution Document) Renee Albertelli and Richard Rodriguez are on the verge of large scale success with their small business.


Renee Albertelli and Richard Rodriguez are on the verge of large scale success with their small business. Albertelli, a former marketing manager, and Rodriguez, a former financial officer, have joined forces to sell a new product - handcrafted sandals made by a group of women from an economically disadvantaged country. They import the products to be sold in the United States. Albertelli is particularly excited about the idea of helping the women rise up out of poverty; and her marketing plan centers around both the beauty of the sandals and the women who make them. Up until now, the shoes have been sold almost exclusively in small boutiques, but now demand for the shoes is picking up. The question facing the owners is how can they fulfill their orders, expand their product line, and grow at a sensible pace? The county that the sandals are being produced in is on the USDOC restricted list (Venezuela). The shoes have a 2000% markup. The company has $125,000 net profit. What are their next moves

 


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