Burberry faced a difficult problem when its products were adopted by "chavs" or "a young lower-class person who displays brash or loutish behavior." (Oxford English Dictionary, 2016) They were originally a company that made products for high-class, refined customers who wanted to buy luxury apparel. Once "football hooligans" started buying and wearing their signature plaid design, their image was damaged.
Burberry needed to decide on a business strategy - who were they trying to sell to, and were they going to use a cost leadership strategy, a differentiation strategy, or a focus strategy? If you were the CEO of Burberry, what do you think you would have done?
a. Use a cost leadership strategy - Create products that can be manufactured and sold at a price lower than that of competitor's products. Sell more products to a larger group of customers.
b. Use a differentiation strategy - Reduce the number of item types sold, and mark the prices of individual items up. Convince customers that the value of the items makes them worth an increased price.
c. Use a focus strategy - Target a very particular group of customers, for example football fans between 18 and 25, or professional females who live in London. Create products that will have high value for that group, and sell them accordingly.
This question was answered on: Dec 08, 2020
Buy this answer for only: $15
This attachment is locked
We have a ready expert answer for this paper which you can use for in-depth understanding, research editing or paraphrasing. You can buy it or order for a fresh, original and plagiarism-free solution (Deadline assured. Flexible pricing. TurnItIn Report provided)
Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
About this QuestionSTATUS
Dec 08, 2020EXPERT
GET INSTANT HELP/h4>
We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.
You can also use these solutions:
- As a reference for in-depth understanding of the subject.
- As a source of ideas / reasoning for your own research (if properly referenced)
- For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
NEW ASSIGNMENT HELP?
Order New Solution. Quick Turnaround
Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.
WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN A DEADLINE.